Ownership is Freeing

• Fiat ownership applies to the a handful of people who put up capital to own the business.
• Co-ownership aappplies to everyone who contributes to a company.

Jose Contreras

An example of contribution is Jose Contreras, a friend and co-owner of rEnchilada.

He has an interesting background,

• He spent time in prison
• He was the first employee of the original Nearsoft, a business that I had founded.
• From Nearsoft he went on to work for well-known companies.
• He writes poetry and has a facility with words.
• He is very creative and very quick on his feet.
• He came up with what became the rEnchilada to help people.

Staffing

rEnchila is going to staff up with underrepresented people (e.g., brown people, black people, single mothers, ex-felons, etc) as co-owners.

rEnchilada

Jose’s idea was to unify the sales process into a Sales Stack, an evidence-based process, revenue growth with minimal fuzz and less expensive than doing it pieceme as it is done today

Our team,

• Gets leads
• Builds a relationship with these leads
• Calls/Email these leads
• Qualifies them

Process?

Big companies may do this in-house. Smaller companies outsource some or all of these pieces.

But there is still the no process problem. Jose’s came with the idea to unify all of it into a single process that flows. We work this process and then we partner with our customers so they can learn it.

But…

That my first reaction. I even looked around, but I came up empty handed. I talked to some of my friends in Sales and they pointed out that even in big companies there may be bureaucracy, but there is no process. Sales is a sink or swim activity and what goes is whatever the sales people learned in their previous job. They have to make their financial quotas, and that is the thing that’s measured.

Alignment

rEnchilada’s Explicit Alignment is as follows,