The form of association, which if mankind continue to improve, must be expected in the end to predominate, is not that which can exist between a capitalist as chief, and work-people without a voice in the management, but the association of the labourers themselves on terms of equality, collectively owning the capital with which they carry on their operations.

John Stuart Mill

Explicit Alignment

	Impact
What for?	To promote Radical principles, commitments, and practices.
	Purpose
Why?	Spread the word about the Radical paradigm and make it familiar to people (i.e., non-threatening). To give everybody the opportunity to reveal their ideal future. To bring together Radical-adjacent movements.
	Mission
What?	Well known and actively discussed. Asking all guests: what will the work look like in 2045? What will the impact of your effort be on the 2045 world?
When?	Every week.
How?	Video podcasts. Audio podcasts. Blog posts. Special events for subscribed folks.

Format

The format is inspired by the HBO series Iconoclasts which featured “an hour of personal conversation and storytelling.”^∇ There are no “hosts” or “guests,” it is simply people talking about their journeys, going against the grain of traditional beliefs and institutions, projecting what the world would be like if they were successful in their efforts.

Modality

Simple	The rLive! episodes are online (e.g., Zoom, Riff) or in person Each speaker must appear to be looking at the other most of the time, not the camera. Their camera is the third party in the room and they could speak to it, too.
In Person	Having the conversation in person. If need be, one Iconoclasts would travel to the other. It can be recorded at the Iconoclasts home or office or some iconic nearby place (i.e., with no background noise). Segments for the episode could be recorded in different locations. We can record with a (phone) camera on a tripod and a fixed/directional audio setup. If there’s local help, that person could be recording with a roving (phone) camera.
Full Production	Hire a local videographer to give the Iconoclasts the ability to walk and move around. Multiple cameras. Record in public places, with people mulling about, ambient hum, etc.

Costs

Simple	Green screen. Local recording. The time and tools to record and edit. Distribution platforms.
In Person	Travel for one Iconoclasts and local videographer. For lodging, stay with the local Iconoclasts, or Airbnb, or hotel. Equipment rental.
Full Production	Same as In Person, plus, Videographer and audio person. Equipment rental.

Simple

Green screen.
Local recording.
The time and tools to record and edit.
Distribution platforms.

In Person

Travel for one Iconoclasts and local videographer.
For lodging, stay with the local Iconoclasts, or Airbnb, or hotel.
Equipment rental.

Full Production

Same as In Person, plus,

Videographer and audio person.
Equipment rental.

Launch

We will start by pairing up with the first few guests. For example, Doug Kirkpatrick and Chuck Blakeman on the co-management side and Nathan Schneider on the co-ownership side.

We want diverse Iconoclasts. It could be an experienced co-management practitioner on one hand, and a traditional boss on the other. Other things to consider are age, gender, and ethnicity. The point is to create a high contrast that screams “this works for everybody, including you, the audience.”

Later, these Iconoclasts can recruit other people to record an episode with. We need to make this as frictionless as possible while insisting that the Radical message not be diluted. The whole episode could be all about how “it won’t work,” but the Radical message has to be central. Otherwise, the show won’t be published under the brand, although the participants will get the raw material to use as they see fit.

Distribution Package

The resulting distribution package will include,

	Duration	What	Target Audience
Episode	90 min	Live streamed and recorded	For wannabe co-owners
Hour	50 min	Edited	For general distribution
Highlights	30-45 sec 1 min 5-min	Dramatic, explosive moments	For promotion on social media platforms, podcasters, blogs, etc
Brief	25 min	A short version of the show	For blogs, news articles, etc
Outtakes		Bloopers and other outtakes	For co-owners and promotion
Blog Posts		Podcast summary and commentary.	For bloggers to cut-and-paste.

Roles and Activities

Direction

Recording will take two to four hours.

Onboarding	Practice recording: Lets the Iconoclasts get his “pitch” out of his system. Reminding each Iconoclasts of the primary topic. Hints of how to get started. How to watch out for direction to get back on topic.
Direction	Pausing when the Iconoclasts way goes off subject and helping them get back on track. Handling bathroom breaks and other unavoidable interruptions. Moving from one location to another. Ideally, the Iconoclasts pairs should move to different locations (e.g., inside/outside, sitting/standing, walking) every 20-30 minutes or so.

Production

Planning	Includes all preparations before a show for optimal experience, Schedule Guests – Making sure everyone is aware of the time, date and location of recording. Location Scouting – Figuring out where the episode will be shot and recorded Guest Prepping – Identifying topics and discussing with guests’ to select the most appropriate topics per episode. Guest Communication – Ensuring all players involved are up to date on all information
Recruiting	Send intro emails. If possible, the Iconoclasts can help make these intros emails a bit “warmer.” Following up with non-respondents. Nurturing respondents. Get a firm commitment from each Iconoclasts.
Production	Involves everything during the process of recording, Set Prep — Ensuring the set looks professional and well dressed as well as ensuring all equipment is set up and functioning optimally. Video and Audio Production — Ensuring an audio engineer and videographer and present and recording all that needs to be shot. Producing — A producer off screen will be necessary to quickly research any topics guests’ are discussing so as to be a reference point when needed. Media Archival — Making sure all media is archived and backed up once recorded is complete.
Post Production	All video and audio editing from source recording.

Marketing & Sales

Promotion	It involves everything from posting the content to promoting the content for audience growth. Posting – Post all content to all necessary platforms. This includes video and audio podcast channels. Online Promotion – Actively promote content online by spreading through forums and sending to relevant key players in the field. Live Promotion – Attend events to promote the show and spread the word. Feed our podcast and blogger circuit.
Syndication	Share the distribution package with, Bloggers. Podcasters. Writers, editors, and publishers. Leverage the Iconoclasts‘ connections whenever possible. Radio and TV producers and hosts.

Promotion

It involves everything from posting the content to promoting the content for audience growth.

Posting – Post all content to all necessary platforms. This includes video and audio podcast channels.
Online Promotion – Actively promote content online by spreading through forums and sending to relevant key players in the field.
Live Promotion – Attend events to promote the show and spread the word.
Feed our podcast and blogger circuit.

Syndication

Share the distribution package with,